Robert Crowne



Robert "Crowne" Johnson


Employer Brand + Culture Strategist

About Robert Crowne
Employer Brand + Culture Strategist 

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Imagine a world where brands aren't just seen or heard, but deeply felt across every touchpoint of their existence. This is the world I envisioned and brought to life through IMC. Blending visionary zeal with an unwavering commitment to excellence, my journey over the past two decades has been dedicated to transforming the essence of organizations into their greatest asset: their culture.

At IMC, we don’t follow trends; we set them. I believe the core of a brand's identity lies within its culture — the silent yet powerful force driving engagement, fostering innovation, and building legacy. My mission has been to integrate this belief into the fabric of every organization we touch, ensuring their brand resonates not just with the market, but sings in harmony with every individual within.

Through strategic foresight and a knack for cultivating 'Crowne Cultures,' I've championed environments where learning is continuous, leadership is inspired, and performance is not just managed but celebrated. Our approach is simple yet profound: plan with precision, position with purpose, and possess the courage to transcend the ordinary.

Join me in this journey of transformation, where every strategy is a step towards redefining your brand’s impact on the world. Together, let's create not just a workplace, but a dynamic ecosystem where every action is a testament to your brand's enduring promise.
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Contact Me

+ Communications Campaign

Credit Union of Georgia

Better Banking, Better Benefits, Better Believe It.


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+ Employee Benefits Communications

NFP

Insurance Solutions


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+ HR Communications Strategy, Videos

Healthcare

The Largest Healthcare Facilities Provider In The World


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+ Fundraising Campaign, Brand Strategy, Design

Cobb County Schools Foundation

Taking Student Success To New Heights.


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+ Branding, Social Media

Legal Group

Family Law Practice


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+ Brand Strategy, Web Development & Social Media

SaMarc Foundation

A Dream To Achieve


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Leadership Learning


Developing leaders, managers, and teams that not only deliver results for the business but also embody and elevate your brand. We understand that effective leaders are the cornerstone of a strong brand. They set the tone, model the behavior, and inspire the action that shapes your Work-Life culture.

  • Leadership Development: Tailored programs to nurture leadership skills that not only drive business growth but also reinforce and advance your brand's values and vision.
  • Leadership 360: Comprehensive evaluations that provide leaders with valuable insights for self-improvement, enabling them to lead in a way that aligns with your brand's identity.
  • Leadership Communication: Focused training on crucial conversations and accountability, empowering leaders to effectively manage, inspire their teams, and uphold the brand's promise in every interaction.
  • Organizational Accountability: Implementing the 'Oz Principle' to instill a culture of ownership and accountability that resonates with your brand's ethos.
  • Leadership Conference Planning & Event Management: End-to-end planning and execution of leadership conferences and events to inspire, educate, and align your team with your brand's mission.

By investing in leadership learning with IMC, you're not only nurturing capable leaders; you're cultivating brand ambassadors who live and breathe your brand, wherever they are. Take action today by contacting us to enhance your leadership learning strategy and amplify your brand through powerful leadership.

Employee Engagement


Ignite commitment, enthusiasm, and accountability among employees in the ways that truly drive your brand forward. We help you create a culture where your people are not just working, but become brand ambassadors who contribute to your organization's success with passion and dedication.

  • Culture Checks and Engagement Action Planning: Gauge the pulse of your current culture, align it with your brand's essence, and develop strategies to heighten engagement and bolster your brand from within.
  • Employee Value Proposition: Craft a compelling EVP that resonates with your employees and aligns their growth with your brand's vision and objectives.
  • Candidate & Employee Experience: Enhance every touchpoint of your talent journey, from prospective candidates to long-standing employees, ensuring an engaging experience that mirrors your brand's values.
  • Organizational Learning: Foster a culture of continuous learning that aligns with your brand ethos, fueling both employee development and organizational growth.

By partnering with IMC, you're not just boosting employee engagement; you're infusing your brand's identity into the very fabric of your Work-Life culture. Together, we can transform your organization into an engaging, high-performing community that lives and breathes your brand. Take action today to elevate your employee engagement strategy.

Talent Management


Empowering organizations to build agile, learning-focused environments that not only drive business outcomes, but also forge a strong brand identity. From talent acquisition to retention, we ensure your talent management practices reflect and reinforce your brand's values and vision.

  • Strategic 3-Year Planning: Developing proactive strategies to anticipate and fulfill your future workforce needs while aligning with your brand's strategic goals.
  • Talent Acquisition & Retention: Optimizing your talent pipeline, securing professionals who fit your brand culture and enhancing retention with a brand-centric approach.
  • Leading Practice Assessment: Evaluating and enhancing your current practices against industry benchmarks and refine them to align with your brand's essence.
  • Performance Management: Implementing comprehensive reviews to manage performance effectively, identify potential leaders, and ensure they embody your brand.
  • Culture-Oriented Onboarding: Embedding your brand culture from day one with customized onboarding processes that make new hires feel like part of your brand family.

Partner with IMC to secure the right talent, foster an agile and learning-centric culture, and drive significant business outcomes.  Take action today to transform your talent management strategy and weave your brand story into the very fabric of your Work-Life culture.

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